Experience

Aruza Pest Control

CMO

2021 - 2022

Killingsworth

VP of Marketing

2014 - 2020

 

Develop and implement a cohesive marketing plan to increase brand awareness. Set short and long term objectives for the marketing team that are aligned to business goals. Responsible for planning, organizing, and managing all marketing functions to help achieve company’s objectives related to sales, growth, and profitability. Provide leadership to internal marketing team & marketing vendors to establish consistent messaging, set goals, and track progress.

  • Stewardship of a 1.6m Annual Advertising Budget.

  • Benchmark Cost Per Lead & Cost Per Sale to optimize budget allocations. 

  • Coordinate & Benchmark KPI & OKR’s with executive team.

  • Marketing support through Mergers & Acquisitions - Act as liaison between multinational acquiring company and clientele.

  • Developer & Executive Producer of commercials used in Broadcast Television and Social Media.

  • Leading the internal marketing team to develop and execute integrated marketing strategies across multiple communication mediums; Broadcast Television, OTT, Social Media, YouTube, retargeting & native advertising, SEM, & SEO. 

  • Driving opportunities to sales team, increasing portfolio and gross revenue. 

  • Monitor Hubspot & Salesforce platforms to track & allocate leads
    to the sales team.

  • Integrate Customer Relation Management API to auxiliary platforms to streamline reporting and supportive data for the executive team.

  • Developing and protecting brand reputation for social proofing.  Distributing consistency of message across the multiple business verticals.

Recent Notable Accomplishments

  • Maintain steady lead growth of 75.6% average LTM,
    and 146% MTD (March 2020).

  • Tailor site content to improve organic site traffic by 77.4%
    in March 2020, increasing visibility to new customers.

  • Grew Annual Contacts by 52% through integrated
    marketing strategy.

Killingsworth

Director of Marketing

2012 - 2014

 

Vendor management and content creation were my primary functions as marketing assistant. I also stewarded of a 1.6 million dollar marketing budget. 

  • New Hire culture development & training.

  • Leadership Development for stand out employees to help them advance inside the company.

  • Social platform development on Facebook & Instagram.

  • Brand development and reputation growth and management
    for 10 branch locations.

Renovstus

Graphic Designer

2009 - 2012

 

Create visual concepts by hand or computer, used to communicate ideas that inform, inspire, and lead people in matters of faith and social justice.

  • Conceptualize and create graphics, videos, illustrations, logos, and websites. 

  • Advance messaging strategies to reach a particular audience
    in the non-profit sector.

Independence High School

Teacher

2005 - 2009

 

Visual Arts teacher for Independence High School. Developed and implemented yearly curriculum that was rooted in developing interest in pursuing the arts as a career.

  • Annual curriculum building.

  • Leadership Development for Student Council.

  • After School Club Organizer.

  • Alternative subject tutoring for testing prep.