We Can Agree On Aruza
Integrated Marketing 2022
A timely concept. In a particularly divided time, there’s a lot of things we disagree on, but there’s one thing we can all agree on! Aruza Pest Control. This campaign has really resonated with our markets. A cheeky play on finding common ground, with a lot of potential for future iterations.
* Directed by Double Entendre Pictures
Killingsworth Truck Redesign
Face Lift
Killingsworth’s logo hadn’t had a face lift since…oooooh…1993. It took some convincing, but I was offered the opportunity to use my vocational training to rebrand and modernize their logo. It was a really fun project, and the result paired with the brand and direction of the parent company (Anticimex) very well.
No Fantasy
Integrated Marketing 2020
Below are two examples of my most recent projects. Messaging, content, offer, and demographic targets were all created within the marketing team, and the content is pushed through multiple marketing channels; social media, broadcast, youtube, SEM & SEO to drive lead volume and support portfolio growth.
* Directed by Double Entendre Pictures
Don’t Get Carried Away
Integrated Marketing 2018
This project was created to drive renewable revenue by hitting the Charlotte Market on all marketing channels: social, broadcast, native advertising, retargeting, outdoor advertising, mass email, paid and organic search. We tracked the leads through our CRM and saw ‘historic’ growth in our annual contracts after its launch for a full calendar year.
* Directed by Double Entendre Pictures
